Ads and launches.

Video ads, product launches and explainers: examples, and how to make them.

Ads and launches · October 29, 2026 · 11 min readVideo ads examples:
what the best ones do.Every list of video ads shows you Nike and Apple. Here they are too, sorted by what a small team can copy. Then one real ad, taken apart piece by piece.Ben, founder of Montage

Product launch video: a real one, shot by shot.Most launch videos you'll find were made by an agency for a company the size of Figma. Here's one made by a founder, from his own takes, taken apart part by part so you can copy it.Ads and launches · October 29, 2026SaaS explainer video: show the real productMost pages on Google sell you a drawing of your product: an animation, a template, an avatar. There's another way: you, talking, and your real app on screen the moment you name it. Here's how, and what it costs each way.Ads and launches · October 29, 2026Making an explainer video: no animation, no crew.Most guides on Google say an explainer is a cartoon or a film shoot. There's a third way: you, talking, and the real thing on screen the moment you name it. Here it is, on two real videos.Ads and launches · October 29, 2026LinkedIn video ads examples: the ones a founder can copy.Most lists of LinkedIn ads shows you Slack, Gong and Salesforce, made by teams with a budget. Here they are, sorted by what one person can actually make. Then one real ad, checked against LinkedIn's own rules.Ads and launches · October 29, 2026Explainer video examples: what's inside the ones you can copy.Most lists of explainer video examples show you what studios made. Here are three made by one person filming himself, taken apart moment by moment, and the famous ones sorted by what you can copy.Ads and launches · October 29, 2026Video ads for Instagram: how to make one without a crew.Most lists of Instagram ads are Nike and Apple. Here's what one person with a phone can actually make, with one real ad taken apart, the sizes, and the steps.Ads and launches · October 29, 2026How to make a product demo video: step by step.A product demo video is your product doing one job, with you saying why, cut so nothing waits. Here's how to make one, with a real 38-second demo taken apart.Ads and launches · October 29, 2026